intelligence in

action

from idea to

implementation

Groundwork AI is an AI consultancy based in Hawke's Bay, New Zealand.

I build the tools, automations and systems that save business owners and founders weeks of manual work a year.

hi, I’m Andy

After implementing custom AI tools and systems in-house and experiencing the profound uplift in productivity, I knew I needed to share this with more founders and operators.

Start Now
Andy standing outdoors by modern lockers, wearing a jacket and holding a phone, in black and white.

why it matters

OUTCOMES

unlock your time

01

Automate tedious, repetitive work, giving you back time to do what you do best.

unearth new insights

02

Data that was scattered or invisible becomes visible and actionable.

future-proof your business

Powerful business operations separate the good from the great. Don’t be left behind in this new ai era.

03

Let's Talk 
TRUSTED BY
The word 'Manukora' in bold black letters on a white background, a Manuka Honey company Groundwork AI has worked with
The word 'Recreational' displayed in large, bold, black font on a white background, a Design Studio Groundwork AI has worked with
Superman logo with shield and the text "Stephen Hill" in bold letters, a car dealership Groundwork AI has worked with
Several shiny metallic spheres arranged on a tiered concrete surface with a gray concrete wall in the background.

in action

SERVICES

Analyse the digital foundations your business is built on, how it all fits together and where AI will make the biggest difference. You’ll get a roadmap of what to build and in what order.

ai audit & consulting

Map out your workflows and connect systems to turn the slow, manual ones into real, working tools, automations and agents that you can run on demand or on a schedule.

tools & automations

Build one central platform with all your data sources plugged in. See how the business is performing at a glance, unlock insights with AI, and run your automations and agents from one place. This is the future of software for business’s and where the real gains come from.

business operating systems

GET STARTED 
CLIENT

manukora

Mānuka honey exporter · New Zealand

A person holding a jar of Manukora raw Manuka honey with a spoonful dripping into the jar, outdoors during daytime with a blue sky and green foliage in the background.

Their Nutritionist's day was being taken up by post-call admin instead of helping customers, with the same manual workflow repeated after 110+ calls a month.

PROBLEM

A custom automation that watches or listens to the call, uncovers key insights, fills 24 Notion fields, updates customer’s Shopify record, writes the follow-up email in her voice, and drafts it for approval before it’s sent.

SOLUTION
RESULT

8 weeks of time saved per year.

TESTIMONIAL

"Nobody had ever counted what that single process was costing us in time. Turned out to be eight weeks a year, hidden inside a job we didn't think was a problem."

- Mike, Founder

CLIENT

stephen hill motors

Car dealership · Hawke's Bay

A man kneeling on the ground taking a photo of a black sports car with orange racing stripes on a road in a natural outdoor setting with blue sky and clouds.

Two yards and a different system for everything - the dealer platform, the accounts, the marketing, the spreadsheets in between. Any straight answer about the business meant exporting from several places and stitching it together by hand first.

PROBLEM

Their own operating system, built around how the dealership actually runs. It brings in sales, opportunities, financials and marketing data every morning, and houses the automations, agents and tools the team uses on top of it.

RESULT
SOLUTION

An instantly clearer view of the operation, hours back every week, and any question about performance answered on the spot.

"I can open it in the morning and know exactly where we sit - both yards, no chasing, no spreadsheets. It's the first time the numbers have all been in one place."

- Steve, Company Director

TESTIMONIAL
CLIENT

recreational studio

Creative studio · New Zealand

Two women are sitting at a table working on electronic devices such as smartphones and laptops, with papers and coffee mugs present, in a modern indoor setting.

Recreational had the creative and the client relationships, but no digital solution behind them to run and scale digital marketing campaigns.

PROBLEM

An AI-powered digital marketing engine - I configure the tools, build the tracking, run the campaigns, and hand back the insights so they can stay on the creative and the client.

SOLUTION

Sharper insight, smoother delivery, and stronger campaign performance for their clients - without them having to hire someone.

RESULT

“Andy is invaluable in helping us and our clients deliver on-brand digital campaigns that don’t go stale. We love being able to bring them fresh insights and actionable ideas from Andy’s data.”

- Kate, Creative Director

TESTIMONIAL

questions? start here.

  • Groundwork AI is an AI consultancy based in Hawke's Bay, New Zealand. I find the repetitive work quietly eating your team's time, then build the tools and automations that take it off their plate.

    That runs from a plain roadmap of where AI is worth using, through to the working software itself - automations, custom tools, and one operating system to run them from. Training your team is included in every job, not an extra.

  • Start with an AI audit - a detailed look at how your business actually runs, ending in a prioritised roadmap of what to build and in what order.

    It takes one to two weeks and there's no obligation to build anything afterwards. Part of the value is being told where AI isn't worth it.

  • Mostly small-medium sized New Zealand businesses. I also work behind the scenes for agencies whose clients are asking for AI they can't build in-house.

    The common thread is a team doing the same manual job over and over, and a leader who's open to changing how it's done.

  • No, if you can use email and a spreadsheet, you can run what I build.

    Training at handover is included in every engagement, and the point is that you're not dependent on me afterwards.

    Yes, I remain actively involved until solutions are fully operational and staff are confident.

  • No. Nothing from your business is used to train anyone's AI model.

    That's the difference between this and other apps - on the personal plans of ChatGPT and Claude, conversations can be fed back into training. I build on the business-grade side, where that isn't permitted, and you own what goes in and what comes out. Your data remains yours.

let’s turn ideas into action

A dimly lit room with a glowing paper lantern hanging from the ceiling, dark chairs tucked against the wall, a window with curtains, and a partial view of a bed or furniture in the lower right corner.